about  

Internet Television Association (ITVA)

El Mundo Entertainment was founded by Rick Cuellar who relocated back to Texas to pursue his vision of creating an industry in his home state.  Since 2000 he has been working on solving the puzzle of building a year round entertainment industry in Texas to actively advance the work of risk-taking storytellers worldwide who have challenges into entry into the established television studios as they exist today. 

Under El Mundo Entertainment he founded the Internet Television Association (ITVA) to use as a tool to build momentum in establishing a year round video production industry which will create jobs and lifetime careers in scripted and unscripted video production in a new market.  

Through the establishment of the itv association, El Mundo Entertainment is developing strategies  for independent artists to explore their stories free from commercial and political pressures. 

ITVA is launching the itva internet television pilot festival, in 2011 as an annual event that will be in search of discovering original concepts with mass appeal which can be produced year round for internet and television distribution.